American Express
BST Hyde Park
American Express
BST Hyde Park
Incognito are delighted to offer our unique access to American Express presents BST Hyde Park.  Guests will start the day with priority early access through the Artists entrance for a backstage experience.  They will be given a full backstage tour as well as a technical talk on stage by an artist's producer or sound engineer. 

After enjoying drinks in the artists bar, the day will continue with our first dining experience in the artist catering, mixing with artists, their entourage and global VIP's. Our exclusive access continues with the opportunity to watch the first act from the side of the stage and the further support act from the Treehouse.

The guest experience then continues in the Incognito Residence with a luxury bar, including Champagne, Château La Coste, fine wines and cocktails; an extraordinary collaboration between Incognito Group and the renowned Covent Garden-based restaurant, Louie. Designed by Louie's esteemed designers, Dion et Arles, this stunning VIP lounge captures Louie's renowned vibrancy and captivating glamour. Food will be available to all throughout the day from your private chef with a menu featuring culinary delights such as lobster rolls, oysters, and other beloved Louie favourites, and of course Louie's famous Absinthe Frappe alligator tap at the bar. Guests also have the ability to choose anything on demand from the Summer Garden where our own roadies will ensure every request is catered for. As we get to the headline act, guests can choose to remain in the suite for prime viewing of the main stage or use their Diamond Circle passes to gain access to the front of the stage.

The level of this hospitality with behind-the-scenes access to BST has never been offered before and is not available anywhere else. All food, drinks and an exclusive artist merchandising gift is included.

Our premium suite will serve as a hub for performing acts, VIPs, and a select few who secure one of the limited 24 tickets available per show. For those seeking to prolong the festivities, an exclusive after-event hosted by Louie awaits, with access to The Alligator Bar's Terrace on the fourth floor of Louie in Covent Garden. Luxury car partners will transport guests to this enchanting location after each event.

Inclusions & Specification

Join us at

Proudly presented in collaboration with


— The after-event Alligator Bar & Terrace at Louie, Covent Garden

American Express presents BST Hyde Park takes place on the Parade Ground on the East side of Hyde Park.

The postcode of the event is W2 2UH.

Executive transfers to and from BST Hyde Park available upon request
All our packages can be customised to suit your needs, but here is what is offered as standard:

• Diamond Circle passes
• Early access with private fast-track entrance
• Backstage tour including stage access with talk from an industry expert
• On-stage photo opportunity
• Backstage dining experience
• Pre-lunch drinks in the artist bar
• View early support act from the side of the stage
• Premium food served throughout the afternoon in the Incognito Residence
• Complimentary bar including Champagne & Château La Coste
• Opportunity to request food from any Summer Garden vendor on demand throughout the afternoon
• Access to view a support act from the Treehouse
• Exclusive acoustic performance
• Exclusive gift

24 guests

Booking & Availability